Marketing Your Home
Marketing your San Diego home begins when you are getting your home ready to sell and then once again prior to open house with your Realtor.
The first thing you need to do to get your house ready to sell is to detach yourself from the sentimental side of your home and look at it from a buyer’s point of view. Look around the exterior and interior of the house, (remember you do not want to look at it is your home) for any clutter, such as newspapers on the table, coats on coat rack, tricycles on the sidewalk, etc… Potential buyers want to look at the house and envision their belongings in various places. This cannot be done if every room and the outside are cluttered.
The kitchen, whether you believe it or not, can make or break the sale. The woman of the house does not want to see all your appliances on the counter, all the cabinets filled to the brim along with the pantry. Potential buyers should be able to look into the cabinet and see how much space there is instead of seeing items crammed in and falling out. Since you are selling your house, only keep out things you need and store the rest in the garage, attic, basement, you get the idea. The rest of the house is the same. Potential buyers should be able to walk freely around every room and the hallways.
As you are uncluttering, look around the rooms for any repairs or even eye sores. You may see that a light switch cover is cracked, the paint is chipping in the hallway, or there is a leak in the master bathroom sink. Look for any small repairs and fix them. Look at the floors, ceilings, etc… you can either leave major repairs alone and possible take off the price of new carpet from the price of your home during negotiations if you desire.
Outside the house, you should look at the windows, gutters, and walkways. You should have the windows cleaned inside and out, clean gutters, remove dead foliage, and look for any other repairs. The front door should be inviting and the walkway free of debris or other items. A nice wreath and door mat would be a welcome touch.
When your San Diego REALTOR® is ready to show your home or the day of open house, you should not be at home. Potential buyers are not as comfortable looking around the owner’s home in their presences. If you are not at home, the chance to sell your home increases as the buyers feel at ease not like they are being nosy.
A professional San Diego Real Estate Agent will ensure that the lighting is correct and may even burn a candle or use potpourri to make your home inviting. If you have pets, ensure they are not present. All cat and dog toys should be put up. If the animal uses a litter box or the backyard this should be a priority to keep clean as well. The kitchen trashcan should be emptied just before you leave.
With all this said, your REALTOR® will be able to sell your home as you have made it an inviting and comfortable home.
